Brand Recall Research for Close-up

ACKNOWLEDGEMENTS

We would like to thank our professor and guide Mr.Victor Manickam,
for giving us this opportunity to unleash our potential in conducting research work.

Also, our sample Audience for their co-operation.

MAIN QUESTIONNAIRE GRAPHS

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?
TOM

When asked about the awareness level of different brands of oral care products the Colgate and Close-up are the ones that have highest recall value and come instantaneously and it is followed by Pepsodent, Oral B and Vicco

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?

UNAIDED

When asked people to think for a while and tell us the name that they can recall Close-up, Pepsodent and Colgate again comes neck to neck closely followed by Babool, and Anchor White.

[S11] COULD YOU TELL ME ANY ORAL CARE BRANDS YOU ARE AWARE OF?

AIDED

With the help of an Aid lot of people are then also able to......

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Title: Brand Recall Research For Close-Up
Approximate Word Count: 1826
Approximate Pages: 8 (250 words per double-spaced page)

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