Dramatic changes in the economics of the health care industry were putting the mission of Houston-based Texas Children's Hospital at risk. Private insurers and public health care financing programs such as Medicaid, squeezed the country’s largest pediatric health care facility between rising costs of medical services and equipment, and resistance to absorbing those higher costs. In addition, new reimbursement contract structures, including “diagnosis-related group” (DRG) and fixed-fee-per-patient arrangements, were shifting huge financial risks to Texas Children's, demanding a far more sophisticated approach to contract negotiation.

With a mission of saving lives and training physicians, Texas Children's Hospital (TCH) focus was not on profit maximization unlike an airline, hotel or car rental company. Similar to those struggling companies in those industries, TCH took advantage of PROS revenue management analytical support, tailored to its unique financial circumstances.......

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Title: Optimization
Approximate Word Count: 1536
Approximate Pages: 7 (250 words per double-spaced page)

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