How might you attempt to compete with Wal-Mart if you were:

a) A small hardware store: Wal-Mart has the reputation for having the lowest prices. In fact, they try to be the jack of all trades, but sometimes the smaller mom and pop stores offer the personal service, something the larger department stores lack. The smaller hardware stores can offer more knowledge about the tools that they carry. Their typical brands that Wal-Mart stocks include Stanley and Black & Decker, Black & Decker being the consumer niche brand of DeWalt. The small hardware store can offer the products at a lower price for the short-term, but in the long-term they will not be able to keep up with Wal-Mart.

Wal-Mart uses market research to see who they need to cater to and stick with their customer's price frugality. The smaller hardware store can't compete with the basement bargain prices at Wal-Mart, but they can challenge their dominance by offering personal service, quality products, and most of all......

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Title: Wal-Mart
Approximate Word Count: 2070
Approximate Pages: 9 (250 words per double-spaced page)

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