IHG at a glance

The World’s Hotel Company
- a multinational company which operates 7 hotel brands
- world’s largest hotel operator (with 558,153 rooms)
- 3,763 hotels in nearly 100 countries
- world’s largest loyalty program (with 33 million members)
- 130 million stays per year
- headquartered in Windsor, England from 1777

Products

Brands include:
• InterContinental
• Crowne Plaza
• Holiday Inn
• Holiday Inn Express
• Staybridge Suites
• Candlewood Suites
• Hotel Indigo


Market Standing



ROI Derived from:

• Franchising,
• Managing,
• And Owning hotels

Operating Profit



Revenue delivery
• Almost $5.7B in 2006; $2.0bn from e-commerce
• $4B revenue from Priority club program
• Market Drive: top 3 in 6 of the 12 largest hotel markets in the world

Continuing Operating Profit

Reservation System

• Delivers almost $5Billion of room revenue
• $4Million in direct online revenue comes from IHG......

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Title: Ihg - Using Technology As A Competitive Advantage
Approximate Word Count: 744
Approximate Pages: 3 (250 words per double-spaced page)

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