Will India see a new leader in the two wheeler market in 2007? Will Hero Honda, the market leader for over a decade and a half, finally have to give way to Bajaj Auto? These are the some of the questions facing the industry as the battle lines for supremacy in the two-wheeler market are being drawn right now.
The Bajajs are inching too close to the Munjals of Hero Honda for comfort. According to the monthly sales data released in September, the once insuperable Hero Honda posted a 15.3% decline in sales in August 2006 to 2,08,576 units as against 2,46,304 units in August, 2005. In comparison, Bajaj Auto’s sales during the month increased 20.9% to 1,80,570 units (1,49,415 units in August 2005). The gap between the two in monthly units sold was as narrow as 28,006 units in August, as against a gap of over 1 lakh units per month on an average.





During the month, Hero Honda’s market share declined by 9.9%, while Bajaj Auto’s increased by 4.5%. In fiscal 2006-07,......

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Title: Can Bajaj Overtake Hero Honda In 2007?
Approximate Word Count: 774
Approximate Pages: 4 (250 words per double-spaced page)

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