Sample Marketing Plan
1.0 Executive Summary
Our new marketing focus, made explicit in this plan, renews our vision and strategic focus on adding value to our target market segments, the small business and high-end home office users, in our local market.
American Technology will change its focus to differentiate itself from box pushers and improve the business by filling the real need of small business and high-end home office for reliable information technology including hardware, software, and all related services. Our marketing challenge is to position our product and service offerings as the high-quality, high value-add alternative to box pushing in a vacuum.

Product 1997
GEN $1,372,500
Systems $3,293,500
Service $380,000
Software $799,250
Training $113,000
Totals $5,958,250
1.1 Vision
AMT is built on the assumption that the management of information technology for business is like legal advice, accounting, graphic arts, and other bodies of knowledge, in that it is......

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Title: Sample Business Plan
Approximate Word Count: 2845
Approximate Pages: 12 (250 words per double-spaced page)

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