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Volume 1, Issue 1, 2006
All content © 2005-2006 Denison Consulting, LLC. All rights reserved. l www.denisonconsulting.com l Page 1
JetBlue Airways: Developing Leaders in a Fast-growing Start-up
All start-up companies face challenges as they
seek to find their niche, establish a market presence
and develop processes and procedures. Imagine dealing
with the trials of a start-up while coordinating a staff
of 2500+ employees, adding approximately 5-6 new
employees a day while competing in one of the toughest
industries in the world. That is the scenario that faced
JetBlue Airways in 2002.
The brash, low-cost airline entered the market in 2000.
It survived competition from the major airlines, the travel
turmoil following the terrorist attacks of September 11,
2001 and the uncertainty tied to any start-up. JetBlue
sought to re-define air travel by bringing humanity back
to it. This included providing new planes with leather
seats and personal televisions for...

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Title: Jet Blue
Approximate word count: 2154
Approximate pages: 9 (250 words per double-spaced page)

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