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BINGO
The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs.
This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays, Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share.
The organized snacks category is subdivided into the Traditional segment (Bhujia,Chana etc) dominated by Haldiram. The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format. The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of......
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Title: Bingo Chips Strategy
Approximate Word Count: 1020
Approximate Pages: 5 (250 words per double-spaced page)
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Bingo Chips Strategy
Bingo Chips Strategy. BINGO The Bingo brand of chips was launched by ITC on
14th March 2007 with an aim to capture at least 25 percent ... ... -
Bingo Chips Strategy
Bingo Chips Strategy. The Bingo brand of chips was launched by ITC on 14th
March 2007 with an aim to capture at least 25 percent ... ... -
Itc Bingo
... with the SWOT analysis of ITC Bingo wherein we ... factors that might affect the marketing
strategy of the ... the factors which influence people to buy potato chips. ... ... -
Itc Bingo
... entry into wafers market with Bingo chips is an excellent case study of how to enter
in to already overcrowded market and be successful with right strategy. ... ... -
Marketing
... Finally promotion strategy like print and TV ads, sales promotion technique to ... Example
2: Product Bingo Chips which has been recently introduced in the market ... ...
