Problem Statement
Virgin is one of the top recognized brands in Britain, and is mostly known for the diversity of products that it represents and the values, which it entails. Now they are looking to go into the US market with their Virgin Mobile brand. The main problem that Virgin Mobile USA was facing was entering a mature, over-crowded mobile industry market. Based on the fact that in the US had six national carriers and the industry penetration was almost 50%, they had to find a way to be successful in the mobile industry.

Situation Analysis
Customers-
Virgin mobile is going to target young customers aged between 15-29. These are customers which needs haven’t been met by the current industry players. Customers in this age group are about to get their first cell phone, in high school, college, or just leaving their homes. At the present time the market penetration by age group in the US was of 17% (ages 15-19) and of 45% (ages 20-29), compared with other countries of......

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Title: Virgin Mobile
Approximate Word Count: 841
Approximate Pages: 4 (250 words per double-spaced page)

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