Shell´s Environmental Responsibility in Vila Carioca, Sao Paulo, Brazil

by
Jose Antonio Puppim de Oliveira
Associate Professor
Brazilian School of Public and Business Administration - EBAPE
Getulio Vargas Foundation - FGV
Praia de Botafogo 190, room 507
CEP: 22250-900, Rio de Janeiro - RJ, Brazil
phone: (55-21) 2559-5737
fax: (55-21) 2559-5710
e-mail: puppim@fgv.br

Introduction:
Shell defines its aim as “to meet the energy needs of society, in ways that are economically, socially and environmentally viable, now and in the future.” Shell was one of the pioneers in the movement for Corporate Social Responsibility. The company says it is committed to sustainable development and human rights: “Our core values of honesty, integrity and respect for people define how we work. These values have been embodied for more than 25 years in our Business Principles, which since 1997 have included a commitment to support human rights and to contribute to sustainable......

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Title: Shell Case
Approximate Word Count: 3552
Approximate Pages: 15 (250 words per double-spaced page)

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