1.Individual decision making process- and stages.
problem recognitionevaluation of alternativesproduct choiceoutcomes.

Rational perspective- people integrate as much info. As possible with what they already know about a product, weigh the pluses and minuses of each alternative, and arrive at a satisfactory decision.

Behavioral influence perspective- learned response to environmental cue, as when he decides to buy something on an impulse that is promoted as a “surprise special” in a store. Managers must decide what set up is right for display in order to influence members of the target market.

Experiential perspective- stresses the gestalt or totality of the product or service. Marketers focus on measuring consumer’s affective responses to products or services and develop offerings that elicit appropriate subjective reactions.

Routine response behavior- (habitual decision-making)- choices make w little to no conscious effort. So routinized we may not......

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Title: Psychology Review
Approximate Word Count: 4034
Approximate Pages: 17 (250 words per double-spaced page)

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