1. Introduction

Toyota Motor Corporation was established in 1937. The company operates both automotive, under the brand Toyota, Lexus, Hino and Daihatsu, and non-automotive and can be seen as one of the best known automobile manufacturers. According to Japan Corporate News network, in 2007, the firm sold over 8.5 million vehicles in more than 170 countries. Based on Toyota Motor Global site , the major Consolidated Subsidiaries of Toyota Corporation across the world mainly locates in North America, Latin America, Europe, and Asia/Oceania. Furthermore, vehicle sales of Toyota can be broken down as 26.7% in Japan, 34.5% in North America, 14.4% in Europe, 9.2% in Asia and 15.2% in other regions . Toyota aims at localisation and collaborates with automobile companies in foreign countries in order to be the leadership in automobile market.
The consequential impacts on the firm and host countries vary according to different modes of entry. In order to identify why Toyota uses......

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Title: Toyota And Its Mode Of Entry
Approximate Word Count: 2693
Approximate Pages: 11 (250 words per double-spaced page)

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