Marketing Program, Strategy, and Tactics (4 Ps):

Product: Dell Inc. provides a wide variety of both business class and home/consumer class products and services. The company markets specific brand names to different market segments. Some examples of Dell products typically sold to corporate clients are Dell PowerEdge servers, Power Vault, Dell EMC storage systems, and PowerConnect switches. A few examples of products for individual and professional customers are Dell Precision workstations, OptiPlex desktops, Dimension desktops, and Inspiron and Latitude notebooks. In addition to these Dell also offers printers, projectors, and LCD televisions, to name a few. Dell’s obvious cash cow is its PC business. Dell has always been associated with the ability to customize their products and services in order to satisfy a wide range of customers, including individual consumers, corporate businesses, and retailing businesses.

Price: Because Dell products are so customizable, the......

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Title: Dell 4 Ps
Approximate Word Count: 1025
Approximate Pages: 5 (250 words per double-spaced page)

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