Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike?
I. CASE OVERVIEW
For almost two decades throughout the 1960s and 1970s, Adidas became the best-selling brand of sporting goods in the world. Founded in 1920 in Herzogenaurach, North Bavarian, Germany by Adolph (Adi) Dassler, Adidas then well known for pioneering athletic footwear with kind of revolutionary invention in athletic footwear and equipment in which Adi Dassler alone accumulating 700 patents and property rights worldwide by the time of his death in 1978.
The company has long history in footwear business since founded in 1920. By 1924, Adolph Dassler’s brother Rudolph Dassler join to the business where two brothers then formed new shoe factory named Dassler Brother Shoe Factory that specialized in innovative sports shoes. Instead of focused in product innovation, the Dasslesr Factory were also innovators in the field of marketing, which sponsoring sport events such as in Amsterdam’s......

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Title: Adidas: Will Restructuring Its Business Lineup Allow It To Catch Nike?
Approximate Word Count: 997
Approximate Pages: 4 (250 words per double-spaced page)

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