Why does E-Bay have problems in its Asian Markets?
TUI University
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Module 1
BUS 401
Introduction to International Business & Global Marketing
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18 April 2008

There are several reasons why EBay failed trying to enter and get a foothold into the Asian Markets. American companies as a whole have had difficulties trying to get into the Asian Global market beginning in the year 2000. The biggest reason is our cultural differences. EBay was an outsider and did not understand the cultural market there. By understanding our cultural differences we will understand why EBay was unable to successfully enter the Asian market.
The main concept is a word, Guānxi . Guānxi describes the basic dynamic in personalized networks of influence, and is a central concept in Chinese society. At its most basic, Guānxi describes a personal connection between two people in which one is able to prevail upon another to perform a favor or service, or be prevailed upon.......

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Title: Why Does Ebay Have Problems In Its Asian Market?
Approximate Word Count: 788
Approximate Pages: 4 (250 words per double-spaced page)

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