The advertising industrial can be a very competitive industry due to the high

demands of creative and fresh ideas so that a product can hopefully catch the

attention of people. Solely because of this simple reason, the techniques used to

create brand awareness and desire to particular products are getting more

sophisticated and appealing than ever consequently it reach to more people and that

includes even children.

Influence of advertising and marketing to children’s food choice is quite

significant. The influential factors can affect either directly or indirectly.

Television can plays a direct role in affecting children’s choices of

foods. Many child oriented advertising is via television. Food advert on children’s

television is dominated by unhealthy food with no nutritional value. Children are

naïve and gullible, they do not think about how bad or what side effect can caused

by junk foods. It is easier to lure them into the......

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Title: The Influence Of Advertising And Marketing To Children’s Food Choices And Diet
Approximate Word Count: 733
Approximate Pages: 3 (250 words per double-spaced page)

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