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MARKETING PRINCIPLES ASSIGNMENT
Introduction
Part one of the assignment is to discus the macro environmental forces and key trends in personal computer and snack foods industries. Macro environment consists of six larger societal factors that affect the micro environment. The forces are demographic environment, economic, natural environment, technological environment, political environment and cultural environment.
In part two of the assignment has three research situations. Each of the situations will be discussed that what type of data collection method is suitable for it, the reasons for choice and the potential problems. There are three methods of collecting information, mail questionnaires, personal interview and telephone interview, each of them have its advantages and disadvantages.
PART ONE
(a) Personal computer
IBM in New Zealand
IBM - International Business Machines Corporation installed the first computer in New Zealand in the early 1960s. Its......
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Title: Marketing Principles Assignment
Approximate Word Count: 3598
Approximate Pages: 15 (250 words per double-spaced page)
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