SWOT Analysis of HSBC:

Strengths:
1. Size: World's largest (based on a composite score, Forbes) and most profitable banking corporation
2. Highest international presence: 128 mn customers worldwide
3. London & NY listing: Prestige and visibility. Access to UK and US capital markets for future capital raising.
4. Diversified approach - both geographically and on basis of customer group

Weaknesses:
1. Branding: HSBC setup banks under different names (Hong Kong Bank of Canada, British Bank of the Middle East, etc) over 100 years. In 1998, they were all branded together, but the previous lack of branding and the name changes may have hurt HSBC in brand recognition.
2. Bad debts due to housing market: HSBC's North American results have been significantly affected by higher loan impairment charges due to the impact on its portfolio of credit deterioration related largely to housing market weakness in the US.


Opportunities:
1. The Middle East: HSBC hs been aggressively......

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Title: Mr
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