Situation Analysis
External environment
Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A “America’s best quick-service restaurant”. Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, “To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A”, their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants in the nation.

Competitors
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120......

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Title: Situational Analysis - Chickfila
Approximate Word Count: 1670
Approximate Pages: 7 (250 words per double-spaced page)

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