Executive Summary


INDEX

1.0 Current Marketing Situation

1.1 Introduction to Noodle Market
1.2 Introduction to Maggi Noodles
1.3 SWOT Analysis
1.4 STPD Analysis
1.5 BGC Matrix
1.6 Michael Porters’s Five Forces Model
1.7 Brand Recall Value & Future Trends

2.0 Marketing Strategy

2.1 Marketing Targets from the financial year 2008-2009
2.2 The 4 P’s
2.2.1 Product
2.2.2 Promotion
2.2.3 Price
2.2.4 Place
2.3 Marketing Research

3.0 Marketing Budget

4.0 Implementation Controls



1.0 Current Marketing Situation

1.1 Introduction to Noodle Market

• Noodles are a value added item made from flour. Amongst processed cereal products in India, noodles have a share of output and constitute the largest segment in this sector of the processed food market.

• Noodles can be classified according to type of raw materials used in their manufacture, the type of manufacturing method used, and the form of the product on the market and the size of the......

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Title: Marketing Plan
Approximate Word Count: 2324
Approximate Pages: 10 (250 words per double-spaced page)

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