1. Introduction to the firm and its market

Shops around the world
*Last update: 19/02/2008
Source: Inditex Website
Brand Quantity
Zara 1,134
Pull and Bear 520
Massimo Dutti 426
Bershka 510
Stradivarius 383
Oysho 293
Zara Home 205
Kiddy's Class/Skhuaban 230
TOTAL 3,701
Inditex, as stated on its website, is one of the world’s largest fashion distributors: nearly 6 million of items were put on the market in 2006 (Figure 1). With eight sales concepts Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy's Class they boast nowadays 3,701 stores in 68 countries, distributed as shown in Table 1.

In their own words: “Inditex’s philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast international expansion and excellent response to their sales concepts.”

In this assigment, I will try to provide some facts to support this strategy and to point out some exposures which could......

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Title: Inditex Analysis
Approximate Word Count: 3126
Approximate Pages: 13 (250 words per double-spaced page)

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