Marketing for Business to Business (B2B) vs. Business to Consumer (B2C)

The definition of B2B and B2C marketing is different. Most people think marketing is marketing, but that is not necessarily the truth. Whether you are marketing to consumers or marketing to businesses the concept is truly different. When marketing to a consumer, that person is buying the product for themselves verses a person buying products that they are going to resell. When making a consumer purchase, emotions are involved with that product. Not so when purchasing for a business. B2B depends on the relationship you have with your customers. If a person makes a wrong decision on a product for B2B, it could cost those business customers.
What is B2B and B2C Marketing? Debra Murphy, with Vista Consulting states; “Research reveals that these terms were coined to differentiate internet commerce businesses that sold products primarily to consumers versus those whose market are other businesses.......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Marketing For Business To Business
Approximate Word Count: 952
Approximate Pages: 4 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Marketing For Business To Business, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!