Targeting Strategy:

1. Targeting strategy for OneTouch Ultra-
The primary markets for OneTouch Ultra are Daily Managers (On-the-Go testers) and Basic Managers (Simple testers). The secondary market for OneTouch Ultra is Basic Managers (Infrequent testers).

Thus OneTouch Ultra is primarily marketed in Daily Managers and Basic Managers segments. This is because of the purchasing criteria overlap in case of the Daily Managers (Diligent testers), Daily Managers (On-the-Go testers) and Basic Managers (Simple testers). These three sub-segments need smaller meter size, small blood application and alternative site testing. OneTouch Ultra fulfills all these needs.

Basic Managers (Infrequent testers) sub-segment has one special need of low cost of test strip. It is evident from the competitive benchmarking chart for the Basic Managers that OneTouch Ultra is not very cost effective for the test strips. But at the same time OneTouch Ultra can fulfill other needs of small blood sample......

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Title: Ultrameter Tragetting
Approximate Word Count: 300
Approximate Pages: 2 (250 words per double-spaced page)

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1. Ultrameter Tragetting
   

   Ultrameter Tragetting. Targeting Strategy: 1. Targeting strategy for OneTouch
   Ultra- The primary markets for OneTouch Ultra are Daily ... ...