Portfolio Management is used to select a portfolio of new product development projects to achieve th following goals:

Maximize the profitability or value of the portfolio
Provide balance
Support the strategy of the enterprise
Portfolio Management is the responsibility of the senior management team of an organization or business unit. This team, which might be called the Product Committee, meets regularly to manage the product pipeline and make decisions about the product portfolio. Often, this is the same group that conducts the stage-gate reviews in the organization.

A logical starting point is to create a product strategy - markets, customers, products, strategy approach, competitive emphasis, etc. The second step is to understand the budget or resources available to balance the portfolio against. Third, each project must be assessed for profitability (rewards), investment requirements (resources), risks, and other appropriate factors.

The weighting of the goals in......

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Title: Portfolio Management
Approximate Word Count: 316
Approximate Pages: 2 (250 words per double-spaced page)

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