The major problems facing companies, especially smaller ones, in resolving product-adaptation issues are things that can differ in different cultures such as the taste of the product, the style, the color, or symbols, language, but also more specific like differences in technology, environmental differences, religion etc.

The taste of a product is very important for the food, drinks and cigarette industry. Style is more important in car and fashion industry, which also includes the color and symbols. The meaning of a color or a symbol can differ from culture to culture.

The package of the product can also need adaptations. Special symbols and the language need to adapt to the country/culture. Some symbols can be offensive in one culture and be normal symbols in another culture. There is also a possibility that a symbol is not commonly used in a culture and will be misinterpreted. Language differs of course; many things can go wrong concerning languages or translations. The......

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Title: International Business: Adapting Products For Export
Approximate Word Count: 1203
Approximate Pages: 5 (250 words per double-spaced page)

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