Executive summary
A Market plan for Alankara’s White Gold and Platinum Jewels has been done in the context. The company is a large manufacturer of Jewelleries in Sri Lanka.

Entering the research a global screening and the country selection part is done with the help of many online resources such as; CIA – The World Fact Book etc… Adequate justification has been done in order to choose the most preferable target market. The chosen country’s, which is Maldives, Economic analysis which and Cultural Analysis has been explained detailed enough.

A most suitable maketing plan with regards to Alankara Export Department has given in the body of market plan. Most suitable Market Entry Strategy for Alankara at the current position is Indirect Exporting, which is through a Foreign Freight Forwarders. Analysis and justifications are given in the body. The Marketing Mix strategies are given based upon the company’s willingness and procedures.

Recommendation is given in order......

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Title: International Marketing
Approximate Word Count: 5531
Approximate Pages: 23 (250 words per double-spaced page)

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