2. Background

SmegDesign is a startup all those involved appreciate this is going to be a hard slog, our reason for doing it is that we desire to create a long term family business that can involve all of us eventually, which is exciting, affords “more value for money” to the consumer and at the end of the day will be financially rewarding).

Passion for this project is a pre-requisite, we as a group are not intimidated by those things we don’t understand, we enjoy the challenge of reaching a solution (perhaps we are a little naive in that way), but its very satisfying to question the status quo and find a answer.

As a group we are adaptable and we see this as a key attribute given a changing competitive landscape. Six months ago we had little knowledge of viral marketing, imaging software and online retailing, and absolutely none regarding the complex print-on-demand technologies which are integral to the business. However we have researched examined and formulated......

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Title: Pod Apparel
Approximate Word Count: 2043
Approximate Pages: 9 (250 words per double-spaced page)

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