PART I
ESTRATEGIC PLAN “COOLTURE”
Executive Summary
Coolture is a successfully company which is responsible for development, production, marketing and broadcasting of sport drinks; the company has developed a new container for their beverages which allows the liquid remain cold (between 41 and 51 degrees Fahrenheit) up to 6 hours; as a complement to its launch to the market, we chose among other options the flavor of kiwi in response to a previous study that shows a significant demand towards this fruit then our new product will be “Kiwi Sports Drink”. The development of our new container is due to the results of a marketing research which shows that the need to preserve drinks cold is because: a) Customers are discarding over 40% of our super size drinks (42 ounce), b) When drinks gets heat its taste is no longer pleasant, c) Even if they have the intentions to save the drink for later, current containers do not allow the drink remain cold; and d) Customers adults avoid......

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Title: Strategic Plan Sport Drink
Approximate Word Count: 1426
Approximate Pages: 6 (250 words per double-spaced page)

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