Jill has been doing research on whether or not a movie theatre would be a viable business for her and her husband to pursue. The question is has she gathered enough information to prepare an adequate business plan.
The first section of the business plan focuses on background and purpose. I believe that Jill has enough information to talk about the history and the current situation. When addressing the resource-based concept, one must describe the key resources that will contribute to the firm’s success. I think that she will be able to address this concept by talking about the fact that there is no other service such as this in the area and giving a brief overview of the market research showing that, although not everyone participated in the research, there is a desire for this type of service in the community.
In section 2, the business plan must outline the short term and long term objectives of the business. The case doesn’t specify as to whether or not Jill has......

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Title: Ventura Cinemas
Approximate Word Count: 1786
Approximate Pages: 8 (250 words per double-spaced page)

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