Although the nature of stereotypes are not essentially negative it has been found that stereotypes of out-group members are more likely to be negative than those of in-group members (Castelli et al. 2005; Perdue, Dovidio, Gurtman & Tyler, 1990). Despite this fact, engaging in stereotyping still occurs. In order to adequately understand why we continue to use stereotypes, when we know of the negativity that can be attached to them, several areas need to be considered. Firstly, in the context of this essay stereotypes need to be defined. Lippman (1922) can be credited for having coined the term as being a set of socially shared representations and beliefs about the characteristics, features and behaviours of members of a group (Lyons & Kashima, 2001). The Social Identity Theory also seeks to define stereotypes (Brown, 2000). Secondly, there are various mechanisms which occur that support the ongoing use and maintenance of stereotypes. In relation to this is priming, which has been......

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Title: The Maintenance Of Stereotypes.
Approximate Word Count: 1691
Approximate Pages: 7 (250 words per double-spaced page)

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1. The Maintenance Of Stereotypes.
   

   The maintenance of stereotypes. ... Secondly, there are various mechanisms which occur
   that support the ongoing use and maintenance of stereotypes. ... ...

2. Chomsky
   

   ... Although it has been argued in this section that the media contributes to the creation
   and maintenance of stereotypes through processes that are explicated ... ...

3. Stereotypes
   

   ... news had no responsibility at all in the creation and maintenance of typical ... the
   results collated about other forms of influence that allow stereotypes to occur ... ...

4. Stereotypes Are The Psychologi
   

   ... and motivational processes interact in stereotype formation and maintenance and
   are ... This group differentiation can lead to the formation of stereotypes. ... ...

5. American Class Stratification
   

   ... The show then films them acting in disgusting and tasteless antics that lead to
   the perpetuation and maintenance of negative stereotypes of lower-class ... ...