This paper will study the development of private enterprises during China economic reform taking the Yantai North Andre Group Juice Company as a case to analyze how a private enterprise develops agriculture product into agribusiness industry.

It has been a myth that agriculture and industry seems confronting to each other. If an industry can combine agriculture and industry to develop them into a successful business, generating income and at the same time improve the living of the farmer, would be a wonderful economic activity for China’s economic development.

The Yantai North Andre Group Juice Company was founded in 1996 and is based in Yantai of Shandong, China. It produces apple juice concentrate, pear juice concentrate, apple essence, and related products. The company exports its products primarily to the United States, Japan, and Europe at the beginning and subsequently, developed into a global sales network to North America and EU countries. North Andre is among the......

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Title: The Development Of Private Enterprises In China’s Economic Reform Process A Case Study Of The Yantai North Andre Group Juice Co., Ltd.
Approximate Word Count: 310
Approximate Pages: 2 (250 words per double-spaced page)

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