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The Promise and Perils of Globalization: The Case of Nike1
Richard M. Locke
Alvin J. Siteman Professor of Entrepreneurship
and Political Science
MIT
1 This case was prepared for the Sloan School of Management’s 50th Anniversary celebration and should be
read in conjunction with “A Note on Corporate Citizenship.” This case was prepared with the active
involvement and research assistance of the following Sloan MBA students: Vanessa Chammah, Brian
Curtis, Elizabeth Fosnight, Archana Kalegaonkar, and Adnan Qadir. I would also like to thank Miguel
Alexander, Maria Eitel, Dusty Kidd, Joseph Tomasselli and Dara O’Rourke for their helpful comments and
assistance during this project.
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1. Introduction
How should global corporations behave in the new international world order? What
constitutes good corporate citizenship in a world where the stakeholders are diverse and
dispersed around the globe and where no clear or consensual rules and standards exist?
These......

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Title: Promise And Perils Of Globalization - Nike
Approximate Word Count: 6634
Approximate Pages: 27 (250 words per double-spaced page)

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