School of Management and Economics Fed 323; International Marketing Strategy Master’s thesis, spring 2006
Examiner: Anders Pehrsson











Coca-Cola or Pepsi;
that is the Question
- A study about different factors affecting consumer preferences





































Authors: Eva-Lena Andersson 820517
Evelina Arvidsson 820410
Cecilie Lindström 820404



Abstract

Master thesis, School of Management and Economics, Växjö University
FED 323; International Marketing Strategy, spring 2006

Authors: Eva-Lena Andersson, Evelina Arvidsson, and Cecilie Lindström
Examiner: Anders Pehrsson
Title: Coca-Cola or Pepsi; that is the question – A study about different factors affecting consumer preferences


Background: Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people’s lives worldwide. Yet, seeing as advertising clutter......

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Title: Cross Cultural Study Of Consumer Behaviour
Approximate Word Count: 20202
Approximate Pages: 81 (250 words per double-spaced page)

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