For analyzing the promotional mix and IMC roles we have to know first about promotional mix and Integrated Marketing Communications (IMC).

The Promotional Mix:

1. Advertising- Any paid presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.

2. Personal Selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone.

3. Sales Promotion- Incentives designed to stimulate the purchase or sale of a product, usually in the short term. Examples: Coupons, sweepstakes, contests, product samples, rebates,......

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Title: “analyzin The Elements Of The Promotional Mix And Their Respective Roles In Imc For The Coca Cola And Suggestive Version Of Promotional Mix With Proper Reasoning”
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