Perception and Decision Making

What is perception?

Perception can be defined as “the process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment”. (Robbins, 2005 p134) More simply stated, it is what a person senses or believe to be true about a person or situation, which can sometimes be different than what is actually true. It is the reason why two people can look at the same situation and see different problems, as well as different solutions. Since the perceived reality is what influences a persons behavior, perception is extremely important in the decision making process.

There are several factors that influence a person’s perception of a situation or another person. Those factors can either be found in the perceiver, in the situation, or in the object or target being perceived. The factors related to the perceiver are attitude, motive, interest, experience and expectations. When a person looks......

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Title: Perception And Decision Making Mgt 245 Uop
Approximate Word Count: 1281
Approximate Pages: 6 (250 words per double-spaced page)

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