Introduction

The aim of this report is to understand the consumer’s behaviour and consumer’s perception on IKEA home office furniture and market strategies in terms of brand awareness, design, price and service. As the consultants of IKEA Company we found from the secondary research that the number of self employed people at home increasing steadily and most of them work at home (Mintel report 2006). The market trend is that people working at home, with technological advances and more businesses try to find more flexible working practices. For this reasons the demand for home office furniture has increased.
Therefore, this research is trying to give some of marketing strategies of home office furniture business for IKEA Company in order to increase their market share in home office furniture market. The primary research investigated which factors are important when consumer purchase home office furniture, and also investigated what are the consumer opinions about the IKEA......

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Title: Pest Analysis On Airasia
Approximate Word Count: 8597
Approximate Pages: 35 (250 words per double-spaced page)

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