Term Papers on Quality Of Electronic Services from Term Papers Lab.
Below is a free excerpt of our term paper on Quality Of Electronic Services
For providers of electronic services, quality is a major driving
force on the route to long-term success. Comprehensive
measurement of quality, in turn, is the key to effective
quality management. Marketing academia has just started
to attend to quality measurement in the context of electronic
services. A review of existing literature on the
subject reveals that important research gaps exist, both
conceptually and methodologically. Building on extant
research and findings from a qualitative study, the authors
develop a broadly applicable, hierarchical quality model
for electronic services, which includes three dimensions
and nine subdimensions. The proposed model is rigorously
tested by means of a large aggregated sample drawn from
the customer bases of three different electronic services.
The authors find support for the conceptualization and discuss
important findings of the study as well as implications
for managerial practice and research.
Keywords: electronic......
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Title: Quality Of Electronic Services
Approximate Word Count: 411
Approximate Pages: 2 (250 words per double-spaced page)
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Quality Of Electronic Services
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