Stereotype is generally a generalization about a group of people that other people

make based on their personal experiences or limited knowledge. In advertising

industry, stereotypes conform to a visual pattern of appearance and behavior that is

easily recognized and understood to communicate to the audiences. Sometimes

stereotype is deliberately set up to stimulate demand particularly in women and

beauty business. Producers create needs by using images of ideal women which are

unattainable for all but a very small number of women then the stereotype is

reinforced to customers by the presence of advertisement. On the one hand, this

strategy seems to have a powerful effect as beauty industries are continually growing.

On the other hand, research indicates that exposure to images of unrealistic ideal

female bodies is linked to depression, loss of self-esteem and the development of

unhealthy eating habits in women and girls.


Dittrich......

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Title: Stereotype In Ads
Approximate Word Count: 1302
Approximate Pages: 6 (250 words per double-spaced page)

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