Market Segmentation
The market for Luxury watches consists of buyers, and Buyers differ according to their wants, resources, locations, buying attitudes, and buying practices. Because these buyers have unique needs and wants, each buyer is potentially a separate market. Therefore it is extremely essential for a marketer to analyze the segment in which it needs to compete. A seller might design a separate marketing program for each buyer.
The luxury watches market can also be segmented in a similar fashion. Some distinct factors which divide the market are as follows:-
1. Age
a. 20-35 years b. 35-50 years c. 50 yr and above
2. Sex
a. Male b. Female c. Unisex

3. Attitude/Orientation
a. Sporty b. Jewelry c. Technology

4. Brands
a. Omega b. Rolex c. Tag Heuer
d. Breitling e. Cartier f. Gucci

5. Price
a. 10-40k b. 40-100k c. 100k +

6. Display
a. Analog b. Digital c. Dual

7. Strap
a. Leather b. Metal c.......

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Title: Brand Positioning: Luxury Watches
Approximate Word Count: 583
Approximate Pages: 3 (250 words per double-spaced page)

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