TABLE OF CONTENTS

Executive Summary ...………………………………………………………3
Section 1 | Introduction ...………………………………………………………………4
Section 2 | Differences in Nation Culture: the US and China ...……………………...5
Section 2.1 | Cultural Differences and Similarities ...…………………………….5
Section 3 | Competitors ...……………………………………………………………….9
Section 3.1 | Adidas ...……………………………………………........................9
Section 3.2 | Li Ning ...………………………………………………………….10
Section 3.3 | Current Positon in China ...………………….. …….......................10
Section 4 | Organisational Structure and Operations ...…………………………......12
Section 4.1 | Corporate Strategy......

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Title: Nike Inc.:China
Approximate Word Count: 5197
Approximate Pages: 21 (250 words per double-spaced page)

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