Organisational Marketing Strategies and the Digital Age


The Role of Marketing Strategy Development

As marketing professionals, we have a clearly defined role within the organisation—to promote the organisation’s services and/or products to potential customers in order to increase market share and grow the business. Yet throughout the years, marketing and promotion is straightforward in a world where consumers are spoiled for choice with most any product or service. In addition, consumers cannot be considered a group as a whole. Customers are people, and vary considerably and have different needs so cannot all be satisfied in the same way. (Kotler 31)

These reasons mean that marketing must be strategic in order to have the biggest impact on obtaining customers, increasing market share, and growing the business. Strategic marketing is defined as the process of aligning strengths of an organisation with the groups of customers it can serve. (Kotler 31) This means......

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Title: Organisational Marketing Strategies And The Digital Age
Approximate Word Count: 1489
Approximate Pages: 6 (250 words per double-spaced page)

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