EXECUTIVE SUMMARY

Apple Computer Inc.’s strategy to gain market share dominance by market penetration has achieved poor results.

This report finds that the industry has consolidated around six companies. The industry is unattractive for new entrants but for the existing firms, there is much market growth to be exploited.

The financial analysis of Apple indicates that the strategies have not provided a strategic fit with the critical success factors of the industry. The company may come to bankruptcy if quick implementation of recommended strategies are ignored. The company may seem profitable but due to its high borrowings, tis profit cannot be reinvested to further the company’s competitive advantage. Consequently, the reduced attention and focus on the current, non-profitable market such as Japan will be necessary to restructure the balance sheet and strengthen the financial position of the company.

Driving Apple’s growth strategy has been the desire for......

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Title: Apple Computer, Inc.:Strategic Review And Analysis
Approximate Word Count: 387
Approximate Pages: 2 (250 words per double-spaced page)

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