Marketing and Customer Relationship Concept Worksheet

A: Concept B: Application of Concept in Scenario C: Citation of Concept in Reading D: Personal Experience in your Organization
Forecast market potential and future demand
• Organizational Markets
o Industrial
o Reseller
o Government
o Global
• Online Buying
o E-marketplace
o Online auctions
Tera Tech could be classified as an Industrial market within Organizational Markets. Knowing and understanding Organizational Markets is a key factor since it will give us the tools to make effective and timely business decisions. Kerin (2006, ref. Chp#6 pg# 146-162 At work at The Coca-Cola Company as a manufacturer the organizational market that belongs to is Industrial. Even though interact with the other markets.
Identify your current and future customer and their needs
• Consumer Purchase Decision process
o Perceiving a need At Tera Tech scenario they were concerns about the customer issues that were reducing......

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Title: Marketing And Customer Relationship Concept Worksheet
Approximate Word Count: 834
Approximate Pages: 4 (250 words per double-spaced page)

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