Submitted by thergoodisstupid on July 20, 2006

Category: Business
Words: 2828 | Pages: 12
Views: 2834
Popularity Rank: 569
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Author Wheelan writes, "Life is about trade-offs, and so is economics." Indeed, so is Naked Economics. This book promises to be a good introduction to economics for the layman. Throughout the book, the author uses easy-to-understand language and vivid examples to illustrate his points in strategic places maintaining a sense of lightness with the readers in reading the material. Here is a summary of each of the 12 Chapters of the book Naked Economics: Undressing the Dismal Science by Charles Wheelan.

CHAPTER 1 - The Power of Markets: Who feeds Paris?

The first chapter begins with an interesting story about how an advertising strategy by Coca Cola Europe proves to be a losing proposition at the start of 1989 but ends in impressive results by the end of 1995. There are myriad of......

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Title: Naked Economics
Approximate Word Count: 331
Approximate Pages: 2 (250 words per double-spaced page)

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