January/February 1999
The Odwalla Affair - Reassessing Corporate Social Responsibility
By Jon Entine
It turns out that Odwalla wasn't the paragon of social responsibility that everyone had thought. Indeed, it was found to be criminally negligent in causing the death of a young girl-and permanent injury of several other children-from E. coli poisoning. This brings up serious questions about what social responsibility really is, whether we are looking for it in the right places, and what we can do to encourage corporations to act in the public interest.
The fall from grace was breathtaking. At its peak of prosperity in 1996, Odwalla, the juice company based in Half Moon Bay, California, was touted as much for its ethical consciousness as for its growth prospects. In the autumn of that year, however, one child died and at least seventy others were injured after drinking Odwalla apple juice tainted by poisonous bacteria. Two years later, after pleading guilty to criminal charges of......

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Title: Odwalla Case
Approximate Word Count: 4258
Approximate Pages: 18 (250 words per double-spaced page)

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