Rosewood Hotels and Resorts

Rosewood Hotels and Resorts L.L.C. is faced with a marketing dilemma; they want to increase multi-property guest stays with out diminishing the current brand images of their existing properties. In order to increase awareness of the other properties to those who are currently loyal to particular estates, Rosewood has considered adding a corporate brand title to all of its properties. The problem lies in whether or not this will “cheapen” the experience for those who feel as though they are getting away from the “cookie-cutter norm” of other corporate luxury hotel chains.


Conclusion

Rosewood should not add its name to existing properties until it has developed its brand image into being synonymous with a unique luxury experience.


Reason

The thing that has set Rosewood’s estates apart from places like The Ritz and Four Seasons is that the people who stay at the Rosewood properties enjoy them because of the uniqueness of......

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Title: Rosewood Hotels Nad Resorts
Approximate Word Count: 836
Approximate Pages: 4 (250 words per double-spaced page)

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