L’oreal’s Way to Success in the European Haircare Products Industry
Introduction:
L’oreal, the name of the cosmetics giant, appears with high frequency in nearly all world-class newspapers and magazines in recent times. There is a striking headline in the Independent (London, England) on Feb 21, 2004 p54, “L'Oreal builds on two decades of growth as profits soar.” The news is “L'oreal has set its sights on notching up two decades of consecutive annual double-digit growth after reporting a 13.5 per cent rise in profit last year.” Lindsay Owen-Jones, chairman, showed his confidence for the rate of internal sales growth next year. Maybe it is not too difficult for a company to rank first of its annual sales growth. But it seems a mystery for a company to keep its position of market-leader in the world with annual double-digit growth for 19 years and even more enigmatical for a company in the cosmetics industry. How can L’oreal compete against its rivals and gain......

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Title: L’oreal’s Way To Success In The European Haircare Products Industry
Approximate Word Count: 3542
Approximate Pages: 15 (250 words per double-spaced page)

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