RETAIL MARKETING


PROJECT INTERIM REPORT
LITERATURE REVIEW

AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA





Submitted to:
Prof. Sapna Parashar

Date: 23-07-2008

Submitted by:

Arnab Sinha
071108

INDEX
INDEX 2
CONCEPTUAL ANALYSIS 3
Summary of Retail Market in India and FDI in Indian Retail 3
LITERATURE REVIEW 5
1. Literature Review-1 5
2. Literature Review-2 5
3. Literature Review-3 6
4. Literature Review-4 7
5. Literature Review-5 7
GAP ANALYSIS 8
REFERENCES 9














CONCEPTUAL ANALYSIS

Summary of Retail Market in India and FDI in Indian Retail

• India tops the AT Kearney's annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment.
• The......

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Title: Literature Review-Fdi In Retail
Approximate Word Count: 1269
Approximate Pages: 6 (250 words per double-spaced page)

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