Table of Contents
1 INTRODUCTION 5
1.1 COMPANY BACKGROUND 5
1.1.1 History of C.P. Company 5
1.1.2 C.P. INTERTRADE CO., LTD, the trading arm of C.P. group & major distribution of C.P. Thai rice 5
1.2 ORGANIZATION STRUCTURE 6
1.3 REASON FOR CONDUCTING INTERNATIONAL MARKETING ACTIVITIES 6
1.4 PRODUCT OVERVIEW 7
1.4.1 C.P. Main Products & services 7
1.4.2 Agribusiness & Food, the heart of C.P. 9
1.5 PARTICULAR PRODUCT (FOR GROUP ANALYSIS) 9
2 CURRENT MARKET SITUATION 9
2.1 COUNTRY ANALYSIS (TARGET MARKET) 9
2.1.1 Geographic Environment 9
2.1.2 Cultural Environment 12
2.1.3 Economic Environment 14
2.1.4 Political and Legal Environment 16
2.2 COMPETITORS ANALYSIS 19
2.2.1 Thailand; number one rice exporter 19
2.2.2 C.P. competitor analysis 20
2.3 EXTERNAL ENVIRONMENT OF HOST COUNTRY VS. MARKETING STRATEGIES 21
3 MARKET ENTRY STRATEGIES 23
4 MARKETING MIXES 23
4.1 PRODUCT 23
4.2 PRICE 25
4.3 PLACE (DISTRIBUTION CHANNEL) 26
4.4 PROMOTION 27
5 SWOT ANALYSIS FOR C.P......

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Title: Cp Rice Global Marketing
Approximate Word Count: 7796
Approximate Pages: 32 (250 words per double-spaced page)

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