ABSTRACT:



Advertising is the only way to project the product and the company onto this global world. It is probably the only way to reach the consumers. Marketing the product produced is as important as the creativity used to manufacture the product. Advertising on the whole helps business as well as the economy to prosper and makes the consumer aware of the various choices that are available to him.
Spending on advertising is huge. One often quoted statistic by market research firm ZenithOptimedia estimates that worldwide spending on advertising exceeds (US) $400 billion. This level of spending supports thousands of companies and millions of jobs.
Marketers have been using celebrities in commercials, print campaigns and promotions for years, because done properly, it works. Celebrities get the viewer's attention; but whether they work to sell the product depends on proper celebrity casting.
Do we really need to spend a fortune on these celebrities just to market our......

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Title: Celebrity Endorsements
Approximate Word Count: 1538
Approximate Pages: 7 (250 words per double-spaced page)

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